A Referral marketing strategy where existing customers recommend a product or service to new potential customers, often incentivized by rewards.

How It Works:

• A customer receives a unique referral link.

• They share it with friends or colleagues.

• If someone signs up or makes a purchase using the link, both the referrer and new user may receive discounts, credits, or bonuses.

The purpose of referrals is to help businesses or brands acquire customers at a lower cost and build strong brand loyalty.