Brand Identity
Brand Identity
This page defines the logo, colors, typography, and
story, ensuring a cohesive brand identity.
This page defines the logo, colors, typography, and story, ensuring a cohesive brand identity.
Our Story
At Dodo Payments, we simplify global commerce for businesses of all sizes. Our all-in-one payment platform handles processing, tax compliance, and fraud prevention—so you can focus on growth. Trusted by companies worldwide, we’re driven by innovation, reliability, and customer-first thinking.
At Dodo Payments, we simplify global commerce for businesses of all sizes. Our all-in-one payment platform handles processing, tax compliance, and fraud prevention—so you can focus on growth. Trusted by companies worldwide, we’re driven by innovation, reliability, and customer-first thinking.
Mission
Our mission is to simplify global payments for digital businesses by offering a comprehensive, easy-to-integrate PaymentOS.
Our mission is to simplify global payments for digital businesses by offering a comprehensive, easy-to-integrate PaymentOS.
Vision
Our vision is to become the default PaymentOS for businesses worldwide, helping them navigate complex payment decisions and compliance requirements with ease and efficiency.
Our vision is to become the default PaymentOS for businesses worldwide, helping them navigate complex payment decisions and compliance requirements with ease and efficiency.
Logo
The logo is a key visual element that embodies our brand identity. Featuring a stylized dodo bird within a vibrant green circle, paired with the brand name in a clean, modern typeface, the logo represents both our agility and commitment to simplifying global payments.
This section outlines the primary logo, including variations, usage guidelines, and examples. The master logo should be used consistently across all platforms to maintain brand recognition and integrity, ensuring a cohesive visual presence.
The logo is a key visual element that embodies our brand identity. Featuring a stylized dodo bird within a vibrant green circle, paired with the brand name in a clean, modern typeface, the logo represents both our agility and commitment to simplifying global payments.
This section outlines the primary logo, including variations, usage guidelines, and examples. The master logo should be used consistently across all platforms to maintain brand recognition and integrity, ensuring a cohesive visual presence.
To maintain the integrity and clarity of the Dodo Payments logo, a clearspace equivalent to the height of the letter "t" from the logo must be maintained around all sides.
This ensures that the logo remains unobstructed and stands out in all applications. The clearspace helps to preserve the logo's visual impact and ensures that it is not crowded by other design elements, text, or images, allowing the brand to be presented in a clean and professional manner.
To maintain the integrity and clarity of the Dodo Payments logo, a clearspace equivalent to the height of the letter "t" from the logo must be maintained around all sides.
This ensures that the logo remains unobstructed and stands out in all applications. The clearspace helps to preserve the logo's visual impact and ensures that it is not crowded by other design elements, text, or images, allowing the brand to be presented in a clean and professional manner.
Colors
Our color palette reflects a bold, modern identity. Green Pulse energizes with innovation, Blue Stride builds trust, and Eclipse Black adds authority. Dodo Mist and White Stream bring balance and clarity—together creating a cohesive, vibrant brand image.
Our color palette reflects a bold, modern identity. Green Pulse energizes with innovation, Blue Stride builds trust, and Eclipse Black adds authority. Dodo Mist and White Stream bring balance and clarity—together creating a cohesive, vibrant brand image.
GREEN PULSE
GREEN PULSE
#C6FE1E
Blue stride
Blue stride
#1264FF
Eclipse Black
Eclipse Black
#0D0D0D
dodo mist
dodo mist
#F6F7F9
WHITE STREAM
WHITE STREAM
#FFFFFF
Typography
Our typography blends character with clarity. Gabarito brings bold energy for impactful headlines, while Inter ensures readability across all content. Together, they create a modern, professional, and memorable brand presence.
Our typography blends character with clarity. Gabarito brings bold energy for impactful headlines, while Inter ensures readability across all content. Together, they create a modern, professional, and memorable brand presence.
PRIMARY TYPEFACE
Gabarito
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnop
0123456789.(?&$)!
SECONDARY TYPEFACE
Inter
Inter
Inter
Inter
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnop
0123456789.(?&$)!
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnop
0123456789.(?&$)!
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnop
0123456789.(?&$)!
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnop
0123456789.(?&$)!
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnop
0123456789.(?&$)!
Media Kit
This media kit includes all brand assets as well as high-quality images of our founders. It is intended for use in articles, press releases, and other media coverage.
This media kit includes all brand assets as well as high-quality images of our founders. It is intended for use in articles, press releases, and other media coverage.