# Dodo Payments Brand Identity

> Official brand guidelines, logos, colours, and typography for partners and media.

- **URL**: https://dodopayments.com/brand

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## Mission

To empower every SaaS and AI builder to monetize globally from day one, with one platform for payments, billing, and distribution that eliminates the need to piece together fragmented tools.

## Vision

To become the default monetization engine for the next generation of digital products, where any builder, from solo developers to scaling teams, can launch, bill, and grow worldwide without extra engineering.

## Logo

The Dodo Payments logo is available in multiple formats for use on light and dark backgrounds. Maintain safe margins around the logo and do not alter colours, proportions, or add effects.

### Logo Don'ts

- Don't alter the colours
- Don't distort the proportions
- Don't rotate or flip
- Don't place on clashing backgrounds
- Don't add effects like shadows or gradients
- Don't change the wordmark font

## Colours

| Name | Hex |
|---|---|
| Primary Green | #07BC70 |
| Black | #1F2023 |
| White | #FFFFFF |

## Typography

- **Display**: Apfel Grotezk
- **Body**: Inter

## Co-Branding

To protect the Dodo Payments brand, follow strict logo guidelines. Do not alter colors, proportions, or add effects like shadows or gradients. Never rotate, flip, or place the logo on low-contrast backgrounds. Do not change the wordmark font or add unapproved elements.

## Media Kit

The media kit includes all brand assets as well as high-quality images of our founders. It is intended for use in articles, press releases, and other media coverage.

- [Download Media Kit](https://dodopayments.com/brand-assets.zip)

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**Dodo Payments** -- The billing & payments platform for AI-first companies.
[Payments](https://dodopayments.com/payments) | [Billing](https://dodopayments.com/billing) | [Distribution](https://dodopayments.com/distribution) | [Pricing](https://dodopayments.com/pricing) | [Documentation](https://docs.dodopayments.com) | [Dashboard](https://app.dodopayments.com)