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Brand Identity

This page defines the logo, colours, typography, and story, ensuring a cohesive brand identity.

Mission

To empower every SaaS and AI builder to monetize globally from day one, with one platform for payments, billing, and distribution that eliminates the need to piece together fragmented tools.

Vision

To become the default monetization engine for the next generation of digital products, where any builder, from solo developers to scaling teams, can launch, bill, and grow worldwide without extra engineering.

Dodo Payments
Dodo Payments icon
Dodo Payments
Dodo Payments icon

Safe Margin

This section outlines the primary logo, including variations, usage guidelines, and examples. The master logo should be used consistently across all platforms to maintain brand recognition and integrity, ensuring a cohesive visual presence.

Logo Don'ts

To protect the Dodo Payments brand, follow strict logo guidelines. Do not alter colors, proportions, or add effects like shadows or gradients.

Never rotate, flip, or place the logo on low-contrast backgrounds. Do not change the wordmark font or add unapproved elements. Consistent use keeps the logo clear and recognizable.

Don't Alter the Colors

Don't alter colors

Don't distort the proportions

Don't distort proportions

Don't rotate or flip

Don't rotate or flip

Don't Place on Clashing Backgrounds

Don't use clashing backgrounds

Don't add effects

Don't add effects

Don't add effects

Don't add effects

Brand Colours

Our typography blends character with clarity. Hanken Grotesk brings energy for impactful headlines

Dodo Payments
Dodo Payments
Dodo Payments
Dodo Payments
Dodo Payments
Dodo Payments

Colour Pallete

Primary

Primary
Primary
Primary
Primary

Secondary

Secondary
Secondary
Secondary
Secondary
Secondary

Neutral

Typography

Our typography blends character with clarity. Hanken Grotesk brings energy for impactful headlines

Primary Type

Apfel Grotezk

Our typography blends character with clarity. Apfel Grotezk brings energy for impactful headlines for the communication

Regular

abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*

Secondary Type

Inter

Our typography blends character with clarity. Apfel Grotezk brings energy for impactful headlines for the communication

Regular

abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*

Dodo Payments Dodo Payments
Partner Co.

Co-Branding

To protect the Dodo Payments brand, follow strict logo guidelines. Do not alter colors, proportions, or add effects like shadows or gradients.

Never rotate, flip, or place the logo on low-contrast backgrounds. Do not change the wordmark font or add unapproved elements. Consistent use keeps the logo clear and recognizable.

Media Kit

This media kit includes all brand assets as well as high-quality images of our founders. It is intended for use in articles, press releases, and other media coverage.

Download Media Kit

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