# Discount Codes and Coupon Management

> Create, manage, and track discount codes for promotions. Set percentage or fixed discounts, usage limits, and expiration dates from one dashboard.

- **URL**: https://dodopayments.com/distribution/discount-codes
- **Product area**: Distribution
- **Documentation**: https://docs.dodopayments.com/distribution/discount-codes

## Features

### Automatic Code Creation

Generate codes instantly, manually or randomly, with no external tools.

### Set Expiry Dates

Run limited-time offers with precise start and end dates.

### Usage Limits

Control redemptions to cap promos for early adopters or exclusive groups.

### Product-Level Targeting

Restrict codes to specific products instead of store-wide discounts.

### Subscription-Specific Cycles

Apply discounts for defined billing cycles (e.g., 50% off for the first 3 months).

### Seamless Checkout Experience

Customers apply codes easily during checkout and see adjusted totals immediately.


## Who This Is For

- Marketing teams running promotional campaigns and flash sales
- SaaS founders testing introductory or launch pricing
- Product teams rewarding early adopters or loyal users
- Growth teams driving conversions with limited-time offers

## Use Cases

- Create percentage or fixed-amount discount codes for a product launch
- Run a limited-time flash sale with codes that auto-expire on a set date
- Restrict discount codes to specific products or subscription plans
- Apply discounts for the first N billing cycles of a subscription

## FAQ

### Can I limit how many times a code is used?

Yes. Set usage limits to cap redemptions for early adopters, exclusive groups, or limited-time campaigns.

### Can I restrict a code to a specific product?

Yes. Product-level targeting lets you restrict codes to specific products instead of applying them store-wide.

### Do discount codes work with subscriptions?

Yes. You can apply discounts for defined billing cycles -- for example, 50% off for the first 3 months of a subscription.

### How do customers apply codes?

Customers enter the code during checkout and see the adjusted total immediately. The experience is seamless and built into the checkout flow.


## Related Pages

**Related features:** [License Keys](https://dodopayments.com/distribution/license-keys) | [Digital Product Delivery](https://dodopayments.com/distribution/digital-product-delivery) | [Storefront](https://dodopayments.com/distribution/store-front) | [Affiliate Program](https://dodopayments.com/distribution/affiliate-program) | [Multi-Brand Setup](https://dodopayments.com/distribution/multi-brand-setup) | [Purchasing Power Parity](https://dodopayments.com/distribution/purchasing-power-parity)
**Section:** [Distribution](https://dodopayments.com/distribution)
**Documentation:** [API Documentation](https://docs.dodopayments.com/distribution/discount-codes)
**See also:** [Affiliate Program](https://dodopayments.com/distribution/affiliate-program) | [Hosted Storefront](https://dodopayments.com/distribution/store-front) | [Subscription Billing](https://dodopayments.com/billing/subscriptions) | [One-Time Payments](https://dodopayments.com/billing/one-time-payments)

---

## About Dodo Payments

Dodo Payments is the billing & payments platform for AI-first and SaaS companies, operating as a Merchant of Record in 220+ countries.

**Other Distribution features:** [License Keys](https://dodopayments.com/distribution/license-keys) | [Digital Product Delivery](https://dodopayments.com/distribution/digital-product-delivery) | [Storefront](https://dodopayments.com/distribution/store-front) | [Affiliate Program](https://dodopayments.com/distribution/affiliate-program) | [Multi-Brand Setup](https://dodopayments.com/distribution/multi-brand-setup) | [Purchasing Power Parity](https://dodopayments.com/distribution/purchasing-power-parity)

- [All Products](https://dodopayments.com) | [Documentation](https://docs.dodopayments.com) | [Pricing](https://dodopayments.com/pricing) | [Dashboard](https://app.dodopayments.com)