What is a Lead Magnet?

A lead magnet is referred to a free piece of content or a product that is given away for the purpose of getting you contact information, like email address, phone number etc,. 

Common examples of free resources include;

• eBooks

• Whitepapers 

• Free trials

• Webinars, or 

• Discount codes.

The marketers then use the lead magnets for sales, they try to convert the leads into paying customers for a service or products.

Why is it Important for B2B?

Lead magnets help B2B businesses generate leads, nurture relationships with potential clients, and ultimately convert them into paying customers. They’re a key component of inbound marketing strategies.