What is a Lead Magnet?
A lead magnet is referred to a free piece of content or a product that is given away for the purpose of getting you contact information, like email address, phone number etc,.
Common examples of free resources include;
eBooks
Whitepapers
Free trials
Webinars, or
Discount codes.
The marketers then use the lead magnets for sales, they try to convert the leads into paying customers for a service or products.
Why is it Important for B2B?
Lead magnets help B2B businesses generate leads, nurture relationships with potential clients, and ultimately convert them into paying customers. They’re a key component of inbound marketing strategies.