Monthly Active Users (MAU)
What is Monthly Active Users (MAU)?
Monthly Active Users (MAU) is the total number of unique users who engage with a product at least once within a thirty-day period. This metric is a fundamental measure of a product’s reach and overall user base size.
Why It Matters
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It provides a high-level view of the product’s popularity and growth trends over time.
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MAU is often used as the denominator for other engagement metrics, such as the DAU/MAU ratio.
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Investors use MAU to gauge the scale of a platform and its potential for monetization.
