Behavioral Analytics

What is Behavioral Analytics?

Behavioral analytics is a security technique that involves monitoring and analyzing the typical actions of a user to identify anomalies that might indicate fraud. This includes tracking how a user navigates a site, their typing speed, mouse movements, and typical purchase patterns.

Why It Matters

• It can detect automated bots and human attackers who may have stolen credentials but do not mimic the legitimate user’s behavior.

• Behavioral patterns are much harder for fraudsters to replicate than static data like passwords or credit card numbers.

• It provides a continuous layer of security that works in the background without requiring active input from the user.