Banking as a Service (BaaS)
What is Banking as a Service (BaaS)?
Banking as a Service is a model where licensed banks integrate their digital banking services directly into the products of non-bank businesses. This allows companies to offer financial services like accounts and cards without holding their own banking license.
Why It Matters
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It enables non-financial companies to launch financial products quickly and efficiently.
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It creates new revenue streams for traditional banks through technology partnerships.
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It improves customer experience by embedding financial tools directly into everyday apps.
