Push Payment

What is Push Payment?

A push payment is a transaction where the customer initiates the transfer of funds to the merchant. Examples include bank transfers, wire transfers, and many local payment methods like iDEAL or UPI.

Unlike pull payments, the merchant does not have access to the customer’s account details. This makes push payments inherently more secure for the consumer and virtually eliminates the risk of unauthorized charges.

Why It Matters

• Offers a higher level of security as the customer controls the transaction

• Virtually eliminates the risk of chargebacks for the merchant

• Popular in many global markets where credit card usage is low

• Reduces the merchant’s burden for protecting sensitive payment data