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Personally Identifiable Information (PII)

What is Personally Identifiable Information (PII)?

PII is any data that can be used to identify a specific individual, either on its own or when combined with other information. Examples include full names, social security numbers, email addresses, and biometric records.

Why It Matters

  • It is the primary target for identity thieves and cybercriminals.

  • It is subject to strict legal protections under regulations like GDPR and CCPA.

  • It requires specialized handling and encryption to prevent unauthorized disclosure.

  • It defines the scope of many privacy policies and data protection strategies.

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