New MRR

What is New MRR?

New MRR is the amount of monthly recurring revenue added to the business from entirely new customers acquired during the month. It does not include expansion revenue from existing customers or reactivations.

Why It Matters

• It is a direct measure of the effectiveness of the company’s customer acquisition efforts.

• Tracking New MRR helps sales and marketing teams set and evaluate their monthly performance targets.

• It provides the baseline for forecasting future revenue growth from new market segments.