Customer Segmentation

What is Customer Segmentation?

Customer segmentation is the process of dividing a company’s customer base into groups of individuals who share similar characteristics. These groups can be defined by demographics, behavior, geography, or psychographic traits.

Why It Matters

• It allows marketing teams to create highly personalized messages that resonate with specific audience needs.

• Companies can identify their most profitable segments and focus their resources on retaining those high-value users.

• It helps product teams prioritize features that cater to the requirements of different user groups.