# Cancellation Flow

> A cancellation flow is the series of steps and screens a user goes through when they attempt to end their subscription.

- **URL**: https://dodopayments.com/glossary/cancellation-flow

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## What is Cancellation Flow?

A cancellation flow is the series of steps and screens a user goes through when they attempt to end their subscription. It often includes feedback surveys, "save" offers, and clear information about when their access will officially end.

### Why It Matters

- It provides a final opportunity to retain the customer with targeted discounts or alternative plans.

- It gathers valuable data on why customers are leaving, which can inform product improvements.

- It ensures that the cancellation process is transparent and compliant with consumer protection laws.

- It helps manage the transition of the account from active to canceled status within the billing system.

## Learn More

- [Metrics to reduce SaaS churn](https://dodopayments.com/blogs/reduce-churn-metrics-saas)
- [How subscription fatigue impacts retention](https://dodopayments.com/blogs/subscription-fatigue)
- [Alternatives to traditional recurring billing](https://dodopayments.com/blogs/recurring-billing-alternatives)