Customer Satisfaction Score (CSAT)
What is Customer Satisfaction Score (CSAT)?
Customer Satisfaction Score is a metric used to measure how satisfied customers are with a specific interaction or the overall brand. It is typically calculated through a short survey asking users to rate their experience on a numerical scale.
Why It Matters
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It provides immediate feedback on the quality of customer support and service interactions.
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CSAT scores help identify specific areas of the customer journey that need improvement.
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High scores are often correlated with increased customer loyalty and positive word-of-mouth.
