Cost Per Click (CPC)
What is Cost Per Click (CPC)?
Cost per click is a digital advertising model where an advertiser pays a fee each time a user clicks on one of their ads. It is commonly used in search engine marketing and social media advertising to drive traffic to specific landing pages.
Why It Matters
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It provides a direct measure of the financial efficiency of a paid traffic campaign.
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Marketers use CPC to manage their daily advertising budgets and optimize their bidding strategies.
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Lowering CPC while maintaining traffic quality directly increases the overall profitability of marketing efforts.
