Cash on Delivery
What is Cash on Delivery?
Cash on Delivery (COD) is a transaction where the recipient pays for goods at the time of delivery rather than in advance. It is widely used in markets with low credit card penetration or where consumers prefer to inspect goods before paying.
Why It Matters
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Builds trust with customers who are hesitant to pay online
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Increases sales in regions where digital payment infrastructure is still developing
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Reduces the barrier to entry for new e-commerce shoppers
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Helps merchants reach a broader audience by removing the requirement for a bank account