# Cart Abandonment Rate

> Cart Abandonment Rate is the percentage of online shoppers who add items to a virtual shopping cart but leave the site without completing the purchase.

- **URL**: https://dodopayments.com/glossary/cart-abandonment-rate

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## What is Cart Abandonment Rate?

Cart Abandonment Rate is the percentage of online shoppers who add items to a virtual shopping cart but leave the site without completing the purchase. This metric is a critical indicator of friction or hesitation in the final stages of the customer journey.

### Why It Matters

- It highlights potential issues in the checkout process, such as unexpected shipping costs or complex forms.

- Reducing this rate directly increases conversion and revenue for the business.

- High abandonment often signals that customers are using the cart as a wishlist or for price comparison.

- Analyzing where users drop off helps merchants optimize the user interface and payment options.

## Learn More

- [Build a high-converting checkout page without code](https://dodopayments.com/blogs/build-checkout-page-no-code)
- [How to optimize pricing page conversion](https://dodopayments.com/blogs/pricing-page-conversion-optimization)
- [Add a payment link to your landing page](https://dodopayments.com/blogs/add-payment-link-landing-page)