# How to Set Up Pay What You Want Pricing

> Learn how to implement pay-what-you-want pricing for your digital products. Covers setup, minimum pricing, and conversion optimization strategies.

- **URL**: https://dodopayments.com/videos/pay-what-you-want-pricing
- **Video**: https://www.youtube.com/watch?v=Lh0Q01b33NY

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Pay What You Want (PWYW) is a powerful and flexible pricing strategy that allows customers to decide exactly how much they are willing to pay for a product, typically above or at a minimum threshold set by the merchant. This approach can significantly boost engagement, encourage community support, and provide valuable insights into how your customers perceive the value of your offerings. For creators of digital products and SaaS founders, PWYW can be an excellent way to build an initial user base and generate goodwill within a community.

With Dodo Payments, implementing a Pay What You Want model is straightforward and efficient. Our platform allows you to set a minimum price to cover your costs while giving your customers the freedom to contribute more if they choose. This flexibility is particularly effective for launching new software, e-books, or online courses where you want to lower the barrier to entry while still capturing the full value from your most dedicated supporters.

As a merchant of record, Dodo Payments handles all the complexities of these transactions, including international payments and tax collection, regardless of the price chosen by the customer. Our global payments infrastructure ensures that your PWYW checkout experience is seamless and secure for users worldwide. By offering this level of pricing flexibility, you can differentiate your business in a crowded market and foster a deeper connection with your audience. Watch the video to learn more about how you can leverage PWYW pricing with Dodo Payments to grow your business.