Wishlist

What is Wishlist?

A Wishlist is a feature that allows customers to save items they are interested in but are not ready to purchase immediately. It serves as a personalized collection of products that users can refer back to later or share with others.

Why It Matters

• It reduces the risk of customers forgetting about products they liked while browsing.

• Merchants can use wishlist data to send targeted marketing emails, such as price drop alerts.

• It provides valuable insights into customer intent and future demand for specific products.

• Sharing features allow wishlists to act as a tool for gift-giving and social discovery.