Shopping Cart

What is Shopping Cart?

A Shopping Cart is a piece of software that allows website visitors to select, store, and manage items they intend to purchase. It acts as an intermediary between the product pages and the checkout process, keeping track of quantities and prices.

Why It Matters

• It provides a central location for customers to review their selections before committing to a purchase.

• The cart is a critical touchpoint for implementing cross-selling and up-selling strategies.

• Persistent carts allow users to return later and complete a purchase they started previously.

• Analyzing cart data helps merchants understand which products are frequently considered but not bought.