IP Geolocation

What is IP Geolocation?

IP geolocation is a method used to estimate the geographic location of a device connected to the internet by looking up its IP address in a specialized database. This provides information such as the country, region, city, and internet service provider associated with the connection.

Why It Matters

• It allows fraud detection systems to flag transactions that originate from countries known for high levels of cybercrime.

• Businesses can use it to customize content, currency, and language settings based on the visitor’s location.

• It helps detect the use of proxies or VPNs, which are often used by attackers to hide their true physical location.