Joshua D'Costa
Growth & Marketing
Oct 23, 2024
|
5
min
Introduction
In today’s competitive SaaS landscape, a seamless payment experience is a must to maximize customer retention and revenue growth. The choice of payment method is often overlooked and causes a high impact on conversions.
A global payment solution can be convenient, but it usually doesn’t take into account local market specifics, which results in higher drop-offs at the payment stage. This is where localized payment methods and Merchant of Record (MoR) services like Dodo Payments come into play. In this blog, we will discuss why localized payment methods are crucial for higher conversions in SaaS, the revenue losses due to payment drop-offs, and why SaaS companies should partner with Dodo Payments as an MoR.
What Are Localized Payment Methods?
Payment solutions that are tailored to the specific preferences and methods used in a particular region or country are known as localized payment methods. It makes sure that customers can pay using a local payment method, such as local debit cards, digital wallets, or bank transfers. Examples include UPI in India, PIX in Brazil, and Apple Pay in the United States.
When combined with a Merchant of Record (MoR) service like Dodo Payments, SaaS companies gain access to these localized payment methods alongside streamlined payment processing, tax handling, and compliance management through a single platform.
Why Localized Payment Methods Are Important for Higher Conversions
Enhanced Customer Trust
Maintaining customer trust is critical for SaaS businesses. Customers are more likely to go ahead with their subscription purchase or renewal when they see familiar payment options when they checkout. Popular payment methods in a region are provided by localized payment methods, which build trust with users. For example, an Indian customer might trust and would prefer UPI over any other international payment option.
As an MoR, Dodo Payments allows SaaS companies to provide these trusted, localized payment methods and process transactions across multiple currencies and regions without a hitch. This not only enhances trust but also improves the overall user experience.
Improved User Experience
A smoother checkout experience means offering payment methods that customers are comfortable with and that reduce friction and drop-offs. For instance, in India, digital wallets like Paytm or in the US, Cashapp can drastically increase user satisfaction with a familiar, convenient payment option.
Lower Transaction Costs
There are some localized payment methods with lower transaction fees for domestic transactions than global payment methods. For example, payments through PIX in Brazil can be cheaper than an international credit card processor.
Dodo Payments builds relationships with local methods to optimize transaction costs. As an MoR, Dodo Payments negotiates fees, ensures tax compliance, and provides a streamlined settlement process, allowing SaaS companies to maximize their revenue while minimizing the administrative burden.
Understanding Revenue Loss from Checkout Drop-offs
When SaaS customers do not have the preferred payment option, there is a significant loss of revenue. That’s why research indicates that more than 70% of online purchasers abandon their carts, and a confusing or inconvenient payment process is a leading cause—even more so for SaaS businesses that rely on subscription renewals.
There’s more research here that the revenue loss if put into numbers can be described as below:
‘If a SaaS company is generating $100,000 per month in sales, and 15% of users abandon their purchase due to a lack of localized payment options, that’s a potential $15,000 per month in lost revenue or $180,000 per year.
For larger SaaS companies with $1 million in monthly revenue, the loss could be $150,000 per month or $1.8 million annually.’
According to a survey by PYMNTS.com, nearly 60% of consumers are more likely to complete a purchase when familiar local payment methods are offered. In SaaS, this preference can translate into better conversion rates, especially for regions like India with UPI, Brazil with PIX, or the US with ACH transfers.
That’s a lot of revenue lost by just not providing a local payment option.
Dodo Payments, as an MoR, addresses these challenges by:
Providing localized payment options with a single integration.
Taxes and compliance in each region, no complexities for SaaS companies.
It’s one place for payment-related issues, it is easier to handle refunds, chargebacks, and other customer concerns.
By taking this comprehensive approach, not only do you reduce the risk of payment drop-offs but also help SaaS companies recover lost revenue by ensuring a smooth, trustworthy payment process.
Top Local Payment Methods in Key Markets
United States
Cashapp: A mobile payment service for transferring money, investing, and banking, popular in the US
Apple Pay: A secure digital wallet enabling contactless payments via iPhones, iPads, and Apple Watches.
Stripe: The most popular payment method in the US, a global payment processing platform that enables businesses to accept online payments and manage financial transactions with ease.
Dodo Payments Advantage: With Dodo Payments as your MoR, you can integrate into Stripe while also being US-compliant with sales tax and transaction reporting.
India
UPI (Unified Payments Interface): A real-time payment system that simplifies peer-to-peer and merchant payments in India.
Rupay: An Indian domestic card payment network, offering debit, credit, and prepaid cards.
Dodo Payments Advantage: Indian SaaS companies can now leverage UPI as well as other popular local payment methods and automate GST compliance and simplify international payments with Dodo Payments.
Rest of the World
PIX: Brazil's instant payment system, enabling fast and low-cost transactions through mobile apps.
Ali Pay: Leading Chinese digital wallet and payment platform, offering seamless transactions and financial services.
Link: The UK's interbank payment system, facilitating ATM and bank card transactions.
Dodo Payments Advantage: Dodo Payments helps SaaS companies around the world overcome complex tax regulations such as ICMS and ISS while providing localized payment methods such as PIX and other popular methods to provide a smooth payment experience.
How to Choose the Right Payment Methods for Your SaaS Business
The choice of payment methods depends on your target market, the volume of transactions, and the payment methods favored by your customers. Here are a few tips:
Research Market Preferences: Find out which are the most popular payment methods in your target region.
Consider Fees: Look at the differences in transaction fees of different methods and pick the one that fits your budget.
Look for Easy Integration: Select a payment method that works seamlessly with your subscription management or billing platform.
With Dodo Payments, you don’t have to choose between different methods. It provides a single, consolidated solution that allows you to focus on scaling your SaaS business, while Dodo Payments handles the complexities of payments and compliance.
Conclusion
SaaS businesses can greatly improve their conversion rates and reduce payment drop-offs by using localized payment methods. Businesses can not only retain their customers but can also improve their overall sales by giving a smooth and familiar payment experience to their customers.
The power of a Merchant of Record solution like Dodo Payments, when combined with the simplicity and compliance of a SaaS company, means a streamlined payment process and less complexity. This makes Dodo Payments the ideal partner for SaaS companies looking to scale globally while optimizing their payment infrastructure.
