Joshua D'Costa
Growth & Marketing
Jan 24, 2025
|
5
min
UPI (Unified Payment Interface) has transformed the way financial transactions happen in India, emerging as a game changer in the world of digital payments.
National Payments Corporation of India (NPCI) established UPI in 2016 since then it has garnered appreciation for its low transaction costs, real-time payment system, and ease-to-use capabilities and has grown rapidly, Hitting a record of 16.73 billion in december 2024, an 8% increase from November’s 15.48 billion.
For SaaS businesses using a Merchant of Record (MoR) setup that is integrated with UPI can reduce friction and boost conversion rate, this is beneficial particularly for MicroSaaS founders and solopreneurs
Let’s discuss why UPI is essential for an MoR, its role in payment localization, and how it drives better results for businesses.
UPI (Unified Payment Interface)
What is UPI?
UPI (Unified Payments Interface) is a real-time payment system developed by the National Payments Corporation of India (NPCI). It facilitates instant money transfers between bank accounts through mobile devices, eliminating the need for traditional payment methods like credit or debit cards.
According to Business Standard, 91% of retail transactions in India are expected to happen through UPI by 2028-29.
UPI eliminates hurdles like credit and debit card transactions, which are often plagued by failures due to OTP issues, incorrect details, or poor network connectivity. With its simple two-step process: linking your bank account and authenticating payments via a secure PIN, it has become the go-to payment method for millions of users across the country.
Why UPI is a Game-Changer for SaaS Businesses
Adoption and Popularity: UPI reached 16 billion transactions, it may reach over 25 billion transactions in 2025, dominating India’s digital payment ecosystem.
Real-Time Simplicity: With UPI apps like Google Pay, Paytm, and PhonePe, users can complete transactions in seconds, available 24/7 reducing friction during checkout.
Broad Reach: UPI is accessible to millions of Indian users, but it’s extended to seven more countries UAE, Singapore, Bhutan, Nepal, Sri Lanka, France, and Mauritius. Making it a game changer for SaaS businesses targeting India.
The Role of a Merchant of Record (MoR) in SaaS Payments
A Merchant of Record handles the entire payment lifecycle for a business, from processing payments and managing taxes to compliance and chargeback protection. For SaaS founders who are expanding globally, a Merchant Of Records can eliminate significant barriers to scaling in the SaaS market while simplifying cross-border payments.
Why Integrate UPI into MoR Platforms?
Merchant of Records will simplify cross-border payments by supporting local payment methods like UPI, improving accessibility for Indian customers.
MoR reduces the administrative burden for SaaS founders by handling tax calculations and remittance, simplifying automated Compliance
By integrating regional payment options like UPI, MoRs enable faster checkouts and higher conversion rates.
UPI and MoR Together Empower SaaS Growth
UPI’s ease of use and trust with the operational efficiency of a Merchant of Record creates a foundation for SaaS businesses to grow in India and beyond this means:
1. High Success Rates for Transaction Conversions
UPI boasts a transaction success rate of over 99.2%, significantly higher than credit and debit cards, which often suffer from failures due to technical errors or verification issues. For SaaS businesses relying on recurring payments, UPI ensures smoother subscription renewals and fewer interruptions.
2. Seamless Payment Localization
Offering payment methods that resonate with regional preferences is crucial for global SaaS success. Localized payment options, like UPI in India can improve user trust and drive conversions.
Localized Trust = More Sales
Customers are more likely to complete purchases when they see familiar payment methods, leading to higher sales and repeat business.
3. Lesser Friction, Higher Conversions with UPI
UPI eliminates the need to enter lengthy card details or remember CVVs, making the payment process quick and hassle-free. UPI apps like Google Pay, PhonePe, and Paytm are widely available and easy to use, even for non-tech-savvy customers.
While global MoR platforms like Paddle and Lemonsqueezy have robust systems, they are not supported with UPI. This makes Dodo Payments a standout choice for SaaS businesses targeting Indian markets, as it prioritizes UPI integration as a payment options
Dodo Payments Is Leading the UPI Integration for MoR
Dodo Payments stands out as the only Merchant of Record platform that supports UPI with a strong focus on the Indian SaaS business. Paying for any SaaS product has become easier than ever with UPI, ensuring hassle-free and frictionless transactions.
By integrating UPI as a region-specific payment method, Dodo Payments makes payment processing more seamless and faster for Indian merchants, improving conversion rates for global SaaS businesses.
With no hidden fees and competitive pricing, UPI transactions via Dodo Payments offer a cost-effective solution for businesses.
Conclusion
We are making SaaS payment simpler, safer, and faster for Indian merchants. Dodo Payments is here to empower Micro-SaaS founders and Solopreneurs. Merchant of Record setup integrated with UPI is a game-changing strategy for high success rates, ease of use, and cost-effectiveness.
Create your Account with Dodo Payments right now and revolutionize your payment processes.
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