Joshua D'Costa
Growth & Marketing
Mar 17, 2025
|
5
min
Brazil is a land of opportunity for global businesses, thanks to its booming SaaS businesses which is rapidly growing and its projected to reach $5.7 billion by 2029.
However, as Brazilian companies aim to expand internationally, they face a set of challenges especially when it comes to managing complex tax regulations, diverse local payment methods like PIX and Apple Pay, and ensuring strict regulatory compliance.
This is where a Merchant of Record (MoR) like Dodo Payments can make all the difference. By simplifying payment processing, ensuring tax compliance, and supporting local payment methods, an MoR enables businesses to focus on growth while leaving the complexities to the experts.
In this blog, we’ll explore the challenges Brazilian businesses face, and how Dodo Payments can help you succeed.
Brazil is not just the largest economy in Latin America, it’s also one of the most promising for global expansion.Home to over 212 million people, an internet penetration rate of 81%, and more than 1500 fintech companies, offers immense potential for businesses to scale globally.
However, expanding beyond national borders comes with regulatory and compliance challenges. Different tax structures, payment regulations, and legal frameworks can create barriers for businesses looking to sell internationally.
By using a Merchant of Record, Brazilian businesses can simplify cross-border transactions while ensuring compliance with international tax laws and regulations. An MoR handles everything from payment processing to fraud management, making it easier to accept global payments without the complexities of direct compliance.
Global Expansion Challenges for Brazilian Businesses
While Brazilian businesses have vast opportunities for international expansion, they also encounter significant hurdles when entering global markets:
Complex Global Tax and Compliance
Expanding beyond Brazil means navigating diverse tax laws, VAT regulations, and compliance frameworks across multiple countries. Each market has its own tax obligations, such as:EU VAT Rules: Businesses selling digital products in the EU must comply with VAT regulations, which vary by country.
US Sales Tax: Some states impose digital sales taxes, adding another layer of complexity.
Global Data Protection Laws: Regulations like GDPR in Europe and CCPA in the US require strict data handling policies.
Without the right expertise, managing international tax compliance can become a costly and time-consuming challenge.Payment Processing and Local Preferences
Each market has unique payment preferences, and global consumers expect seamless transactions in their preferred methods. Some key challenges include:
Payment Localization: Supporting global payment methods such as PayPal, credit cards, and region-specific options like Apple Pay (United States) or UPI (India).Currency Exchange Risks: Fluctuations in exchange rates can impact pricing strategies and profit margins.
Regulatory Barriers and Market Entry Restrictions
Some countries impose restrictions on foreign businesses, requiring local entities, licenses, or specific legal structures to operate. Without a local presence or an understanding of these laws, Brazilian companies may struggle to establish themselves abroad.Fraud Prevention and Security Compliance
Expanding globally exposes businesses to different types of fraud, chargebacks, and cyber threats. Meeting international security standards like PCI DSS and implementing advanced fraud prevention systems is crucial for protecting transactions and customer data.
Merchant of Record (MoR)
A Merchant of Record (MoR) is a service provider responsible for processing payments, managing taxes, and ensuring compliance with local regulations. For businesses entering Brazil, an MoR simplifies operations by:
Handling payment processing for local methods.
Managing complex tax calculations and filings.
Providing secure payment processing and fraud prevention.
By outsourcing these tasks to an MoR, businesses can focus on growth while ensuring compliance and customer satisfaction.
Why Brazilian Businesses Need an MoR
Simplify Global Payment Processing
A Merchant of Record enables businesses to accept international payment methods seamlessly, handling currency conversions and regional preferences.
Ensure Global Tax Compliance
Navigating international tax regulations like EU VAT and US sales tax is complex. An MoR manages tax collection and compliance, reducing legal risks.
Expand with Confidence
By handling regulatory requirements, fraud prevention, and payment security, an MoR helps Brazilian businesses enter new markets smoothly.
Reduce Operational Complexity
Outsourcing payments and compliance to an MoR allows businesses to focus on growth, product innovation, and customer engagement.
How Dodo Payments Can Help
Dodo Payments is a trusted Merchant of Record (MoR) solution that enables businesses to scale internationally with ease.
Here’s how we support your global growth:
Supports international payment methods, currency conversions, and regional preferences for smooth global transactions.
Manages complex tax regulations like EU VAT and US sales tax to keep your business compliant.
Provides PCI DSS-certified security and fraud prevention to protect transactions and customer data.
Handles chargeback disputes, fraud prevention, and mitigation to reduce financial losses.
Offers real-time reports and analytics for insights into sales, customer behavior, and transaction trends.
Scales with your business, making international expansion seamless and efficient.
Conclusion
Brazil presents vast opportunities, but success depends on understanding local payment preferences, complying with tax regulations, and ensuring seamless transactions.
Dodo Payments simplifies this process by providing a Merchant of Record (MoR) solution that handles compliance, tax reporting, and integration with essential payment methods like PIX and Boleto.
Partner with Dodo Payments today and start your journey to success.
