Why Indie Hackers Lose Revenue Without a Merchant of Record

Why Indie Hackers Lose Revenue Without a Merchant of Record

Why Indie Hackers Lose Revenue Without a Merchant of Record

image of the author of the blog

Joshua D'Costa

Growth & Marketing

Dec 13, 2024

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5

min

indie hacker being stressed out
indie hacker being stressed out
indie hacker being stressed out
indie hacker being stressed out
indie hacker being stressed out

Developing and expanding a SaaS product is an exciting experience for independent hackers. You create creative solutions, interact with your community, and pedal your way to money. However, as your business expands, so will the obstacles. 

More than 54% of the products are not making any revenue at all. Many indie hackers lose revenue, not because their product isn’t great, but because they overlook critical backend operations like tax compliance, localized payments, and fraud prevention.

Let's look at why independent hackers lose revenue without a Merchant of Record (MoR), the hurdles they encounter, and how the right MoR can remove these problems and help you scale globally.

The Indie Hacker Journey and Revenue Challenges

The Indie Hacker
Indie hackers are solo founders or small teams who frequently focus on niche solutions. With limited resources and huge goals, they focus extensively on product development while managing everything else themselves, from marketing, customer service, and financial operations.

However, this single-minded focus of the product frequently comes at the expense of backend procedures. Tax management, payment systems, and fraud protection are neglected, resulting in operational weaknesses.

Where Indie Hackers Face Revenue Losses:
Scaling a SaaS product presents a number of challenges:

  • Tax compliance across multiple regions.

  • Cart abandonment due to insufficient payment alternatives.

  • Fraud-related losses reduce revenue.

  • Administrative overload takes time away from product development.

Tax Compliance
Navigating global tax regulations is daunting for any business, let alone a small indie operation. Each country has unique requirements:

  • VAT in Europe: Requires registration, collection, and submission for every transaction.

  • GST in India: Demands monthly filings and adherence to complex laws like OIDAR.

  • Sales Tax in the U.S.: Varies by state, adding another layer of complexity.

Failing to comply with these regulations can lead to steep penalties, legal action, and reputational damage something indie hackers cannot afford.

Limited Payment Options
UPI accounts for 75 per cent of all digital payment transactions in India, with over 300 million individuals and 50 million merchants which clearly means that customers prefer localized payment methods. Ignoring these preferences could mean lost conversions and higher cart abandonment rates.

Revenue Loss Due to Fraud
The digital economy is rife with fraud, and chargebacks can drain revenue. Without robust fraud management tools, indie hackers risk both financial and reputational damage.

Administrative Overload
Managing taxes, payments, and compliance manually is time-consuming. This distracts indie hackers from their core focus: building and scaling their product.

How Indie Hackers Lose Revenue Without an MoR

Poor Cart Conversion Rates
Cart abandonment is one of the biggest challenges faced by indie hackers and small SaaS businesses. Many indie hackers lose potential revenue at the final step of the customer journey.

59% of customers are more likely to abandon their purchase if their preferred local payment method isn’t available (PayPal).

Unoptimized Payment Systems
Every country has its own financial protocols and currency conversion rates. Manually updating exchange rates or managing international transaction fees can lead to:

  • Delays in Settlements

  • Incorrect Conversions

  • Technical Glitches

Increased Operational Costs
Indie hackers, by nature, operate on tight budgets. Every dollar spent on redundant or inefficient tools is a dollar less for marketing, development, or user acquisition. 

Without a consolidated system, you’re left piecing together multiple software solutions to handle various backend tasks like tax compliance, fraud prevention, and invoicing.

Penalties and Fines
Consider this scenario: An indie hacker selling a SaaS tool to customers in India ignores OIDAR compliance. If discovered, they could face hefty fines and even a potential ban on operating in the market.

Operating a SaaS business globally means navigating a maze of regulations. The hidden risk includes;

  • Missed Filings

  • Unregistered sales

  • Unintentional Violations

Benefits of Using a Merchant of Record

Simplify Taxes
An MoR automates the process by ensuring;

  • Correct VAT or GST rates based on customers location. 

  • Collects the right amount during the transaction without any manual intervention. 

  • Submits accurate and timely returns to local authorities.

Dodo Payments being one those MoR that manages tax compliance across 150+ countries, saving you from legal troubles.

Localized Payment Options
An MoR ensures that you can offer localized payment options like UPI in India and Apple Pay in the USA  effortlessly, creating a frictionless checkout experience for customers. 

This not only reduces cart abandonment rates but also fosters trust and loyalty among global users.

Strengthening Fraud Management
Fraud can be a silent killer for Indie hackers. The rise in UPI transactions in India, which reached ₹200 trillion in 2024, has also brought an increase in payment fraud, amounting to ₹14.57 billion. An MoR mitigates these risks, providing peace of mind for indie hackers.

A Merchant of Record identifies and mitigates risks before they impact your business. Handling chargebacks and disputes on your behalf, saving both time and money. An MoR offers;

  • Real-Time Fraud Detection

  • Chargeback Management

  • PCI Compliance 

Streamlined Operations
Running a SaaS business involves juggling multiple operational tools. AMerchant of Record offers all the functionalities into a single platform, it offers;

  • Unified Dashboard

  • Automated Invoicing

  • Customer support for payment

This reduces the administrative burden, freeing up time to focus on growth.

How to Choose the Right MoR for Your Indie SaaS Business

When selecting an MoR, consider:

  • Tax Compliance: Does it handle VAT, GST, and sales tax seamlessly?

  • Payment Options: Does it support multiple currencies and local payment methods?

  • Fraud Prevention: Are advanced fraud detection tools included?

  • Scalability: Can it grow with your business?

  • Pricing Transparency: Are there hidden fees?

Action Plan for Indie Hackers to Get Started with an MoR

Step 1: Evaluate Your Needs
Assess where you are losing revenue, whether it is through tax compliance, payment alternatives, or fraud management.

Step 2: Research MoR Providers
Look for solutions tailored to indie hackers and micro-SaaS founders. Platforms such as  Dodo Payments offer end-to-end services.

Step 3: Take the Leap
Once you've found the correct Merchant or Record, integrate it into your processes to improve payment processing, compliance, and customer experience.

Conclusion

Indie hackers lose revenue by ignoring backend issues such as taxes, payments, and fraud management. But you do not have to. By collaborating with a Merchant of Record, like Dodo Payments you can streamline processes, decrease income leaks, and concentrate on what matters most: developing and growing your product.

Start your journey toward seamless global operations today by exploring the right Merchant of Record for your business.

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