# Product-Led Growth (PLG)

> Product-led growth (PLG) is a business strategy where the product itself drives customer acquisition, activation, and expansion through self-serve experiences and organic adoption.

- **URL**: https://dodopayments.com/glossary/product-led-growth

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## What is Product-Led Growth (PLG)?

Product-led growth is a business methodology where user acquisition, expansion, conversion, and retention are driven primarily by the product itself. In this model, the product is the main vehicle for marketing and sales.

### Why It Matters

- It allows companies to scale rapidly with lower sales and marketing overhead.

- PLG creates a better user experience by allowing customers to realize value before they have to pay.

- It leads to higher retention rates as users become deeply integrated with the product during the free or trial phase.

## Learn More

- [SaaS metrics and KPI guide](https://dodopayments.com/blogs/saas-metrics-kpi)
- [Metrics to reduce SaaS churn](https://dodopayments.com/blogs/reduce-churn-metrics-saas)
- [How to build predictable recurring revenue](https://dodopayments.com/blogs/build-predictable-revenue)