Product-Led Growth (PLG)
What is Product-Led Growth (PLG)?
Product-led growth is a business methodology where user acquisition, expansion, conversion, and retention are driven primarily by the product itself. In this model, the product is the main vehicle for marketing and sales.
Why It Matters
-
It allows companies to scale rapidly with lower sales and marketing overhead.
-
PLG creates a better user experience by allowing customers to realize value before they have to pay.
-
It leads to higher retention rates as users become deeply integrated with the product during the free or trial phase.
