# Embedded Checkout

> Embedded Checkout is a payment interface that is integrated directly into a merchant's existing website rather than redirecting to a third party page.

- **URL**: https://dodopayments.com/glossary/embedded-checkout

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## What is Embedded Checkout?

Embedded Checkout is a payment interface that is integrated directly into a merchant's existing website rather than redirecting to a third party page. This allows the customer to complete their purchase without ever leaving the brand's domain.

### Why It Matters

- It provides a seamless and consistent brand experience throughout the entire buying process.

- Keeping users on the same site reduces the risk of confusion or drop-offs during redirection.

- Merchants have more control over the design and layout of the payment experience.

- It often leads to higher conversion rates compared to hosted checkout solutions.