Embedded Checkout
What is Embedded Checkout?
Embedded Checkout is a payment interface that is integrated directly into a merchant’s existing website rather than redirecting to a third party page. This allows the customer to complete their purchase without ever leaving the brand’s domain.
Why It Matters
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It provides a seamless and consistent brand experience throughout the entire buying process.
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Keeping users on the same site reduces the risk of confusion or drop-offs during redirection.
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Merchants have more control over the design and layout of the payment experience.
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It often leads to higher conversion rates compared to hosted checkout solutions.