# Conversion Rate

> Conversion rate is the percentage of visitors or users who complete a desired action, such as making a purchase, signing up, or upgrading from a free plan.

- **URL**: https://dodopayments.com/glossary/conversion-rate

---

## What is Conversion Rate?

Conversion Rate is the percentage of users who take a desired action, such as signing up for a trial or upgrading to a paid plan. It is calculated by dividing the number of successful conversions by the total number of visitors or users in a specific group.

### Why It Matters

- It measures the effectiveness of marketing campaigns and website design in driving user action.

- Improving conversion rates can significantly lower customer acquisition costs by getting more value from existing traffic.

- It helps identify bottlenecks in the user journey where potential customers are dropping off.

## Learn More

- [How to optimize pricing page conversion](https://dodopayments.com/blogs/pricing-page-conversion-optimization)
- [Build a high-converting checkout page without code](https://dodopayments.com/blogs/build-checkout-page-no-code)
- [Add a payment link to your landing page](https://dodopayments.com/blogs/add-payment-link-landing-page)