# Checkout Conversion

> Checkout Conversion is the percentage of users who successfully complete a purchase after reaching the checkout page.

- **URL**: https://dodopayments.com/glossary/checkout-conversion

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## What is Checkout Conversion?

Checkout Conversion is the percentage of users who successfully complete a purchase after reaching the checkout page. This metric focuses specifically on the final step of the sales funnel, measuring the efficiency of the payment and shipping selection process.

### Why It Matters

- It measures the effectiveness of the final stage of the buyer journey.

- Small improvements in this rate can lead to significant increases in total sales.

- It helps identify technical errors or usability issues that prevent customers from paying.

- Merchants use this data to test different checkout layouts and payment methods.

## Learn More

- [Build a high-converting checkout page without code](https://dodopayments.com/blogs/build-checkout-page-no-code)
- [How to optimize pricing page conversion](https://dodopayments.com/blogs/pricing-page-conversion-optimization)
- [Add a payment link to your landing page](https://dodopayments.com/blogs/add-payment-link-landing-page)