# Bookings

> Bookings represent the total value of all signed contracts between a company and its customers during a specific period.

- **URL**: https://dodopayments.com/glossary/bookings

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## What is Bookings?

Bookings represent the total value of all signed contracts between a company and its customers during a specific period. Unlike revenue, which is recognized as service is delivered, bookings reflect a forward-looking commitment from the customer to pay for services.

### Why It Matters

- It is a primary indicator of sales team performance and future revenue growth.

- Tracking bookings helps management understand the demand for the product and the effectiveness of the sales pipeline.

- It provides the necessary data for cash flow planning and resource allocation.

## Learn More

- [SaaS metrics and KPI guide](https://dodopayments.com/blogs/saas-metrics-kpi)
- [How to build predictable recurring revenue](https://dodopayments.com/blogs/build-predictable-revenue)
- [Recurring revenue models and benchmarks](https://dodopayments.com/blogs/recurring-revenue)