Adaptive Pricing is a dynamic pricing strategy where prices change based on market conditions, demand, competition, or customer behavior. Businesses use algorithms, AI, and real-time data analysis to adjust prices automatically.
Few examples:
E-commerce platforms may raise prices during high demand.
Airlines and hotels use surge pricing based on peak seasons.
SaaS companies may offer personalized pricing based on user activity.
The purpose of Adaptive pricing is to help maximize revenue, improve market competitiveness, and attract the right customers by offering flexible pricing structures.
